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Sophia Hall

Marketing Strategist & Global Business Explorer 

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About Me

Hi, I’m Sophia Hall — a marketing strategist and global business enthusiast passionate about creating meaningful connections across cultures and industries. As a senior at Colorado State University pursuing a degree in Business Administration with concentrations in Marketing and International Business, I’ve cultivated a strong foundation in market research, B2B sales, and strategic planning. 

I’m naturally curious and thrive on learning—whether it’s discovering a new customer insight, exploring global business models during Semester at Sea, or diving into the latest marketing trends. I’m a team player who believes collaboration sparks the best ideas, and I’m known for my drive, resilience, and ability to turn challenges into opportunities. 

I enjoy leading projects, building strong relationships, and bringing energy to every task I take on. I’m always eager to grow, connect, and contribute—especially in dynamic, fast-paced environments where innovation and teamwork are key.

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Academic Projects 

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Strategic Marketing Plan – The Pickled Paddle

  • Developed a comprehensive marketing strategy for a startup concept, The Pickled Paddle, a pickleball bar and brewery based in Fort Collins

  • Led the creation of brand positioning, target market analysis, and promotional strategy

  • Designed and built both mobile and desktop versions of a marketing-focused website to support launch and customer engagement

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Business Model Innovation- Walmart

  • Developed a new strategic business model for Walmart focused on integrating residential, retail, and community experiences

  • Conducted market research and trend analysis to support concept feasibility and competitive differentiation

  • Outlined revenue streams, customer segments, and operational strategies to align with Walmart’s brand and long-term growth objectives

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 Consumer Product Testing -Whisps

  • Evaluated new product concepts for Whisps by designing and executing consumer testing protocols

  • Collected and analyzed qualitative and quantitative feedback to assess product viability and uncover consumer preferences

  • Collaborated with R&D and marketing teams to translate insights into strategic recommendations that supported successful product development

Education

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Colorado State University 

Fort Collins, CO
2021 – 2025

Semester at Sea

Asia, Africa, Europe
2024

Certifications

Google Analytics Certification

Google Analytics Certification

Business-To-Business Selling

Business-To-Business Selling

Digital Marketing Certified

Digital Marketing Certified

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Digital Marketing Skills

  • Off-Site SEO

  • Google Analytics

  • WordPress

  • Web Design

  • Keyword Research

  • Mobile Optimization

Experience 

Digitial Marketing and Web Analtyic Training

Colorado State University 
2025

Inzones Marketing

Denver, CO 
2024-2025

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