Sophia Hall
Marketing Strategist & Global Business Explorer
About Me
Hi, I’m Sophia Hall — a marketing strategist and global business enthusiast passionate about creating meaningful connections across cultures and industries. As a senior at Colorado State University pursuing a degree in Business Administration with concentrations in Marketing and International Business, I’ve cultivated a strong foundation in market research, B2B sales, and strategic planning.
I’m naturally curious and thrive on learning—whether it’s discovering a new customer insight, exploring global business models during Semester at Sea, or diving into the latest marketing trends. I’m a team player who believes collaboration sparks the best ideas, and I’m known for my drive, resilience, and ability to turn challenges into opportunities.
I enjoy leading projects, building strong relationships, and bringing energy to every task I take on. I’m always eager to grow, connect, and contribute—especially in dynamic, fast-paced environments where innovation and teamwork are key.
Academic Projects
Strategic Marketing Plan – The Pickled Paddle
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Developed a comprehensive marketing strategy for a startup concept, The Pickled Paddle, a pickleball bar and brewery based in Fort Collins
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Led the creation of brand positioning, target market analysis, and promotional strategy
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Designed and built both mobile and desktop versions of a marketing-focused website to support launch and customer engagement
Business Model Innovation- Walmart
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Developed a new strategic business model for Walmart focused on integrating residential, retail, and community experiences
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Conducted market research and trend analysis to support concept feasibility and competitive differentiation
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Outlined revenue streams, customer segments, and operational strategies to align with Walmart’s brand and long-term growth objectives
Consumer Product Testing -Whisps
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Evaluated new product concepts for Whisps by designing and executing consumer testing protocols
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Collected and analyzed qualitative and quantitative feedback to assess product viability and uncover consumer preferences
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Collaborated with R&D and marketing teams to translate insights into strategic recommendations that supported successful product development
Education
Colorado State University
Fort Collins, CO
2021 – 2025
Semester at Sea
Asia, Africa, Europe
2024
Certifications
Google Analytics Certification
Business-To-Business Selling
Digital Marketing Certified
Digital Marketing Skills
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Off-Site SEO
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Google Analytics
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WordPress
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Web Design
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Keyword Research
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Mobile Optimization
Experience
Digitial Marketing and Web Analtyic Training
Colorado State University
2025
Inzones Marketing
Denver, CO
2024-2025